Client: XL-Bygg/XL-Hjälpen
Role: Art Director/Illustration
Agency: Bonnier News Brand Studio.
Role: Art Director/Illustration
Agency: Bonnier News Brand Studio.
XL-Hjälpen is a community initiative where associations and organizations nominate construction projects to be completed by a local XL-BYGG store. Our brief was to create a campaign concept that highlights and strengthens the XL-Bygg brand while encouraging people to nominate their dream projects for XL-Hjälpen.
We developed the strategy, concept, design, and I all the illustrations for the various projects. I am proud to be part of this warmhearted project, helping make dreams come true.
In 2023, we won gold for Best Strategy in the Native Advertising Awards.
In 2023, we won gold for Best Strategy in the Native Advertising Awards.
